With the infinite amount of wine on the shelves in supermarkets and wine stores, it’s obvious there is confusion and twice as obvious is the fact that the label on the wine bottle needs to be as descriptive as possible in order to eliminate confusion, tell a story, create a connection with a consumer, and hopefully gain a loyal customer. Unfortunately, many producers have yet to do this. Either they don’t put anything on the back of the label, or what they do put on the back of the label has no bearing on the story of the producer or the wine itself.
I ordered a fantastic book last week, called Wine Labels On Bottle Design (affiliate link), by Eduardo Delfraile. this book gives a short history of wine labels, has pictures of old wine labels and newer, more modern wine labels. The modern wine labels we see today are accompanied by an appendix that includes short descriptions of what the label means, whether it be about the producer, the winery, the grapes, the winemaking, etc.
Now, if only we can get these descriptions out of the back of the book and onto the wine labels themselves. These descriptions need to be readily available to the consumer, not in the back of a book where the descriptions of the labels have no direct relation to the purchase of a wine.
However, until the producers wise up, I suggest you buy this book and learn what some of these wineries are all about. I highly suggest producers buy this book to get a feel for what they should be putting on the their labels to let consumers know who they are and where they’re coming from. Once again, it’s about making your brand as transparent as possible to consumers. Help them to understand you. Eliminate the confusion. Make them want to buy your wine.
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