French winemakers have launched a new concept, Vignerons a la Maison, whereby they bring their wines into your come and conduct a tasting. Due to the slowed economy, winemakers have had trouble bringing customers to their estates or to trade fairs. Instead of giving up, they have decided to bring their wine to customers.
I think this is a great idea and perhaps something American producers should also consider. There is a genuine hospitality about it. It allows consumers to get to know winemakers and their wines intimately and learn about them on a much deeper level. I think this is a great way to create customer loyalty.
Here’s a link to the article so you can read more on it for yourself.
