The Culture Code and The Science of Selling

July 29, 2010

Don’t listen to what people say. I know it sounds crazy, but it’s the truth, you shouldn’t listen to what your consumers say when you ask them what they want. The reason being, they don’t actually know what they want. They are using their frontal cortex when they answer the question “What do you want?”

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5 Ways to Lose Good Customers

July 28, 2010

Let’s face it, without customers your business isn’t much. Not only do you want to attract customers, but you also want to keep them. At least I hope so. Checkout my presentation on ways to lose customers and what to do to avoid it. 5 Ways to Lose Customers View more presentations from ahanusek.

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Top Wine Apps for iPhone

July 26, 2010

With so many wine related iPhone apps, it’s hard to know which ones to use. There’s so much confusion due to the shear volume. Consumers wonder about availability, value, purpose, differences, interaction and price. To help consumers figure out which ones will be most helpful, Vintank created a report analyzing the different features of various [...]

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Believe in Your Employees

July 23, 2010

The concept is simple: if you don’t believe in your employees, if you don’t have confidence in them, how can you expect them to believe and have confidence in themselves?

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How to Create a Social Media Marketing Strategy

July 21, 2010

I apologize for not posting anything yesterday. It’s been a hectic week to say the least. Anyway, I would like to talk about social media marketing strategy. Let’s face it, in business you have to have strategies for every process in order for them to be successful and accomplish what you want them to. Social [...]

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Sustainable Seafood and Wine Pairings? There’s an App for That

July 19, 2010

In a world of information overload, it can be difficult to dine responsibly. Blue Ocean Institute (BOI) and Brancott Vineyards have partnered to provide diners with a comprehensive list of sustainable seafood choices and wine pairings via their new iPhone app, FishPhone, now available at the iTunes store free of charge.

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Acknowledging Customers

July 19, 2010

I was reading the tweets I follow on Twitter and noticed something that Savvy Cellar, a wine bar and wine shop in the Bay Area, CA is doing that caught my attention. They saw that customers were giving some low/negative scores on Yelp and they are making it right by following up with customers and [...]

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Follow Up

July 16, 2010

There aren’t many great things I can say about Tucson, AZ, but one thing’s for sure, I have THE BEST veterinarian in the world for my dog and cat. I have used quite a few veterinarians since moving around from Southern CA, to Northern CA and now Southern AZ. The veterinarian we used in Southern [...]

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Interview: B Wise Vineyards

July 15, 2010

An interview with B Wise Vineyards, a 100-acre wine estate located in Sonoma, CA. Read on to see what Colin Heinrich, Director of Marketing Sales and Production, has to say about using social media and what it takes to succeed as a small vineyard and winery.

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Wine & Label

July 14, 2010

This is the start of the wine reviews I’ll do on here. I plan to do some videos as well, not just written reviews. I will analyze both what’s inside and outside the bottle – the wine and the label. The purpose is to see if the label is any indication of what the quality [...]

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